For many, selling can be intimidating because they think sales skills are something you're born with. Before I moved into sales, I worked in finance and credit with zero experience in selling. It wasn't easy at first, but with a lot of practice, I became more comfortable. Selling will never be easy, but skills and confidence can make it less daunting. This book aims to teach you the basics of sales and help you feel confident, so you can develop your business by spending just one hour per day.

I'll avoid complex words and theories because I believe that most complex theories are actually simple; people just use difficult words to make them sound complicated. But if you want to see results, you need to be serious about it and keep going no matter what. After a few weeks or even months, you'll start seeing results, and your motivation will return.

When I started working in sales, it took me two months to sign my first client. I made 60 to 80 cold calls a day, which means I made about 3,200 calls to get that first client. Sounds crazy, right? But that's the reality of sales. Many people think they’ll make a sale on their first try, like in the movie “The Wolf of Wall Street” where one phone call brings in $10,000. The truth is very different.

Sales is like learning to ride a bike. You need to practice a lot, fall down many times, and eventually, you’ll learn how to ride. The same goes for sales. You need to learn, ask for advice, practice, make mistakes, learn from those mistakes, and keep practicing. As the saying goes, practice makes perfect, and making mistakes is a key part of success.

One crucial skill for salespeople is consistency. Being a good salesperson means you keep going no matter what, despite failures, until you succeed. It might be tough at first, but my biggest advice is to stay consistent, believe in your products or services, and most importantly, believe in yourself.

Selling doesn't require a lot of theory, but it does need a lot of practice. I know many entrepreneurs don't have the time to focus on this. For example, if you're a graphic designer or programmer, you have other things to do besides finding new clients. One solution is to hire someone, but that can be expensive, especially for a full-time freelancer. Depending on the country and language, it usually costs $25-50 per hour, not including sales tools. Costs can add up quickly.

The goal of this book is to teach you how to become a salesperson by spending just one hour per day, with minimal costs. This way, you can focus on your main work and save a lot of money. I've met many entrepreneurs who struggle because they lack sales knowledge. My objective is to provide this knowledge in a simple way, without going into too much detail. And if you want to grow your business more intensely, you can always hire someone later.